Digital Marketer’s Handbook to Email Marketing for Beginners
Digital marketing is not only about creating Facebook posts. There are many components of online marketing. One of these is email marketing. Many businesses find sending emails a bit tiresome. But it plays a vital part in spreading the word about the brand.
Do you want to know what email marketing is? Want to understand the secrets to creating the perfect email marketing campaign? The information below has the answers.
What is Email Marketing?
Email marketing is concerned with sending commercial emails to those who gave their permission to receive them from you. It helps you inform the customers about any new product and generate sales.
At the same time, email marketing also helps you build a community around your brand. It is similar to a newsletter. But you must know the different components of email marketing.
Different Components of Email Marketing
Emails are an important component of every digital marketing strategy. They help a marketer build relationship with a prospect. It also promotes any upcoming events to showcase the brand.
There is no formula or secret to create the perfect email. But there are some important components you should keep in mind while doing so.
1. Interesting Subject Line
Subject lines are the most tricky part of an email marketing campaign. The subject line has to strike a chord with the receiver and capture their attention. You need to create a subject line that is catchy and makes the other person curious enough to open the email. When you target a new customer, the subject line can help start a conversation about your brand.
To make it easier for you, given below are a few do’s and dont’s for writing the subject line:
- Be specific
- Use a funny or catchy line
- Include personal details like the name
- Use CAPS
- Include filler words
- Overuse punctuation of any type
Keeping the points mentioned above would help you create the perfect subject line.
2. Use a Segmentation & Suppression List
One thing that can help you create the best email marketing strategy is having a segmentation and suppression list. Confused? The information below will help.
A segmentation list requires you to use a database or CRM to group individuals. These are those individuals who want to receive emails that carry a specific value for them. For example, make a list of people who use or have an interest in a particular product you offer.
The Suppression list consists of names of people who you do not want to receive a particular type of email. You can add them to this list.
3. Exceptional Copywriting Skills
Always remember, there is no limit to how long an email should be. The length of the email depends on the type of information you want to share with the receiver. It also depends on what the target audience prefers and what fits your brand.
The email must strike a balance between precision and providing the necessary information. The more concise you are, the better the chances of the receiver going through the entire email. Remember this as it plays a vital role in whether the email marketing campaign works or not.
4. Personal Touch
Using email automation software makes it easier to send emails. But what you might miss out on is a personal touch. Addressing the receiver by their first name establishes a connection with them. This is useful when you want to target new customers.
5. Call-to-Action (CTA)
The purpose of sending an email to the customer is to start a conversation. The type of communication you want depends on the type of email you send. It is vital to define the end goal before creating an email.
As a marketer, you must present the receiver with the key action in every email. It helps you set a clear call-to-action. The email should have only one main call-to-action in the form of a link, button, or video.
Keeping these components in mind will help you create the best email marketing plan. Email marketing is one of the best ways to connect with your target audience.
Now it is time we take a look at some of the major benefits of using emails for connecting with the target audience.
Benefits of Email Marketing
Given below are 5 major benefits of using emails for all your marketing activities.
1. Low Costs
In comparison to other marketing channels, emails are the most cost-effective. You do not have to pay any printing costs or fees for using a billboard, magazine, or television. There is a small cost for using email automation software. But this cost is far less than what you would pay for using the conventional marketing channels.
2. Delivers Targeted Message
The majority of marketers spend to ensure they spend only on those interested in their brand. But, with email marketing, you can go one step further. For example, if your brand has an offer in certain areas of the country, you need to send emails only to those in that area.
3. Easy to Start
Sending an email that promotes your brand does not require a big team. You can improve the email by using attractive templates, images, logos, or videos. But the most important component of any marketing email will always be the content.
4. Easy to Share
If your brand has a discount or attractive offer for the users, all you need to do is send an email. The receiver can then forward the same to their friend or a loved one who might also be interested in the product. In the long run, this helps you get the word out about your brand to new audiences. It is how email marketing helps you connect with the target audience.
5. Instant Effect
Earlier, businesses had to wait for weeks and months to increase sales that came from print or broadcast campaigns. Email marketing shows results within a 24-hour window for any brand, new or existing. It is why using emails as a medium to promote a product or service always pays back.
Sending emails might appear a walk in the park. But you do need in-depth knowledge of the different components of email marketing to connect with the target audience.
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